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5 Types of Brand Stories You Can Use Now! [Examples]
Brand Stories: What Do You Want to Be Remembered For? Storytelling is integral to brands because, as part of our oral tradition, it reduces product narrative to its core elements. From a brand...
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How Social Media and Content Marketing Changed Branding
7 Brand Elements You Need in a Social Media – Content Marketing World Brands must project the values and importance of the products and companies they represent. In today’s connected world filled with...
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20 Tips to Brand Your Blog
Blog Branding – How To Ensure It’s Not Just Another WordPress Blog! Is your blog branded? Instead of thinking through their blog’s brand, many individual bloggers build their website and create content...
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360 Degree Branding
10 Brand Elements To Assess Brands enhance the value of the products, companies and people they represent whether for a B2B, B2C, Not-for-Profit (aka NFP) or solopreneur. Today’s social...
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360 Degree Branding Meets IRL Events [& 7 Ways to Maximize The Impact!]
7 Tips To Extend Your Brand Using Real Life Events Brands represent a person, product or business’ identity. This makes them a critical marketing component. Encompassing a consistent set of...
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Why Brands Matter (And Size Doesn’t) [Research]
7 Brand Elements Any Company Can Build Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs...
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Social Media Branding: 10 Tips You Need Now
10 Ways to Socialize Your Brand When it comes to branding on social media platforms, many marketers underestimate what they need to do to extend their brand’s attributes onto these networks. This holds...
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What Social Media Marketers Can Learn From The 2012 Presidential Campaign
Social Media Is About Your Entire Message On the eve of the 2012 political conventions, let’s examine five social media lessons the Presidential Campaign has given marketers and business executives...
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What Las Vegas Can Teach You About 360° Branding On Social Media
5 Tips to Make Your Branding on Social Media More Effective Greetings from Las Vegas! Las Vegas can teach you a lot about extending your brand to social media platforms and creating a true 360°...
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105 Point Checklist to Get 2013 Marketing On Track
The Only 2013 Marketing Guide You Need to Succeed Want your 2013 marketing to succeed? Of course you do! (Who doesn’t?) Then follow this 2013 Marketing Guide written in plain English and broken into...
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Social Media: 35 Brand Attributes to Consider
Are You Paying Attention to Your Brand on Social Media? Is your brand just a logo that you plaster on social media? If so, your approach to branding may be hindering your social media performance. It’s...
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Social Media and Branding: Is It Worth The Money?
How to Align Your Social Media and Marketing Budget While over 90% of brands use some form of social media, they don’t put their marketing muscle behind their social media execution. Recent research by...
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Visual Content: How to Re-imagine Your Brand
5 Visual Content Marketing Tips [With Examples] Visual content is a guaranteed winner for marketers because it’s a people magnet. Visual representations can simplify complex information in a way that...
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Images: How to Tell Your Brand Story [Examples]
5 Image Storytelling Tips Brands Need Stories trump other forms of information making them important for your brand. Images take stories beyond plain text and words; they provide context for the...
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Small Business Branding: What Is Your Super Power?
10 Steps To Develop Your Small Business’ Brand Identity For small businesses, branding is like having a super power; it makes your firm stand out in a message-laden ecosystem. Many small businesses...
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The Branding Report Card
9 Questions You Need to Answer to Develop Your Brand Many businesses, large and small, underestimate the value of branding. As the combination of tangible and intangible elements that create an easily...
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5 Social Media Branding Lessons From The Grateful Dead
The Grateful Dead: Raving Fans Poster Child Unlike most rock and roll bands, the Grateful Dead created an amazing brand based on following social media principles long before the Internet ever existed....
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7 Brand Attributes For A Social Media, Mobile World
Branding Is More than Skin Deep What better way to show a brand’s triumph over its business challenges than to introduce a new look in the form of a logo? That’s what Yahoo recently did after a...
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5 Ways Employees Make Your Brand A Reality
Your Employees Are Your Brand Your employees are your brand in action, regardless of the size, type or location of your business. This is even more important for experiential brands. Face it –...
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Small Business: 5 Questions to Create a Meaningful Brand
How To Make Your Small Business Brand Stand For Something In their eagerness to start working, many small business owners and solopreneurs put up an “Open for Business” sign in the form of a website...
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